Unveiled in early 2023, Afeela arrived with a working model right out of the gate. Built as an electric vehicle focused on high-end tech, it featured wide touchscreens, seamless app links, yet also drew fun ideas from PlayStation culture. Think of it less as just transportation but more like a rolling game hub - ready for movies or gameplay when sitting still or plugged in. Priced near $90,000. The cost matched its ambitious setup. That figure gave buyers a clear idea what commitment looked like.
Still, Honda changed course on electric cars, axing multiple projects. Because of that shift, Sony lost crucial tech and backing needed to move forward. The car could not survive without those pieces falling into place. A softening demand for EVs played a role, along with questions about value at its steep cost. Decisions like these often come down to timing, resources, reality.
This time, Sony tried moving past its usual work once more, after stepping into different tech areas before. Still, the push into cars didn’t last long - already it’s stopping.
Though it won’t drive on actual streets, this vehicle shows up in Gran Turismo 7 instead. There, users get to explore its performance through virtual gameplay.
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