In a surprising turn of events, a shoe company based in America, Skechers, has raised $50 million in investment to move away from traditional shoe manufacturing and into an quickly expanding field of Artificial Intelligence (“AI”). Instead of focusing on retail and consumer goods, they are focusing on building a foundation for AI which will include developing the systems and technology required to support AI at scale (like Data Processing Solutions, Hardware Support, and Backend Services).
This dramatic move illustrates just how appealing the AI market has become and how many different types of organisations have been attracted to it (businesses from outside traditional tech industries). As AI continues to gain momentum, companies are looking for ways to reinvent themselves as they seek to participate in this expansion.
Although this is a major change for the company, it mirrors several recent trends in today’s economy where adaptive capabilities are key to long-term success. Businesses across all sectors of industry are no longer independent from one another, and companies are willing to take risks in order to remain relevant.
This shift represents a transformational opportunity for the company, as it could entirely modify its brand and position itself in one of the fastest-growing sectors on the planet.
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