Samsung Galaxy s25 series arrived in B&H: A new era of mobile artificial intelligence

At the exclusive event, attendees had the opportunity to be among the first to try out all the innovations brought by the latest generation of Galaxy devices, including a new era of artificial intelligence that intuitively tracks and adapts to the needs of users.

The stars of the evening were presented – Galaxy S25 Ultra, Galaxy S25+ and Galaxy S25. These models bring advanced technologies, integrating top hardware components and artificial intelligence that enhances the user experience. With strong specifications and an elegant design, Samsung provides users with powerful devices that facilitate everyday tasks.

Samsung company representative, Senad Šabanović, emphasized how Galaxy AI is integrated into every touchpoint of the interface, and how with One UI 7 a platform was created on which every interaction is effortless.

„Your phone can now understand the context of everything on the screen – from voice, image, text and much more – to predict your needs and queries.“

Three key innovations shape the user experience: Human-like AI Agent in One UI 7 enables a more natural and intuitive interaction with the device with an advanced AI companion. Integrated AI Platform, based on an AI-integrated OS, enables better device connectivity and the development of innovative applications, while Personalized AI with Personal Data Core provides security, privacy and personalized AI functions tailored to the needs of each user.

Another one of the key innovations is the advanced performance of the series, which brings a realistic gaming experience, with further improvement of thermal efficiency. Also, we must not forget that the Galaxy S25 series is powered by the Snapdragon® 8 Elite for Galaxy chipset. Thanks to unique customizations for Galaxy, this is the most powerful processor ever in the Galaxy S series, providing a performance increase of 40% for the NPU, 37% for the CPU and 30% for the GPU compared to previous generations.

Also, the Galaxy S25 series enables ultra-detailed photos in all conditions thanks to high-resolution sensors and ProVisual Engine technology, setting a new standard for mobile photography and providing a perfect visual experience with AI support.

During the evening, guests had the opportunity to test the new possibilities of the Galaxy S25 series through interactive Experience zones and see for themselves the power of artificial intelligence. Functions like intuitive photo search, smart reminders, a powerful camera and advanced performance optimization showed how AI can enhance the daily use of smartphones and make it simpler and more efficient.

Besides the exclusive first experience with the new devices, guests also enjoyed a relaxed after-work social gathering with a DJ performance, creating the perfect atmosphere for exchanging impressions and talking about technological innovations that shape the future of the mobile industry.

Samsung Galaxy S25 series is officially on sale at mobile operators and in retail from February 7.